Harley Davidson India Revenue

The company needs to aggressively market its products to appeal to the buyers.

Harley davidson india revenue. Is the primary stronghold for the company and represents more than 71 share of its revenue. Harleys bikes can cost as much as 11 million rupees about 15000. So this was the second-worse first half out of last 11.

Harley-Davidson made an announcement yesterday that it will be exiting the Indian marketThis news didnt come as a surprise as it had been struggling with sales and revenue in the Indian market. Our plan is targeting long-term profitable growth through focused efforts that extend and strengthen our brand and drive value for all stakeholders. Harley-Davidson annual revenue for 2019 was 5362B a 621 decline from 2018.

In 2011 Harley-Davidsons non-motorcycle sales of parts and accessories were 816500000 and general merchandise was 274100000. It has been in the Indian market for nearly a decade but has so far managed to sell only 27000 bikes barely half of what the countrys segment leader Royal Enfield sells in a month. Harley-Davidson annual revenue for 2020 was 4054B a 2438 decline from 2019.

In the first half sales have been 117057 up 242 vs the 2020. Harley-Davidson generated 8683 million of cash from operating activities in 2019 compared to 121 billion in 2018. Dollars in revenue.

With declining revenues profits sales and market share Americas most popular motorcycle manufacturer Harley-Davidson is now looking at the emerging economies India being on the top of its. In India we established a subsidiary from day one allowing us to guide the business and brand with a long-term view in mind. It then entered a strategic tie-up with Hero MotoCorp and allowed Hero the exclusive distributor rights to import and sell Harley bikes in India.

But Harley Davidson has been struggling to boost its sales with a stagnant revenue for a decade due to several factors. With the success of the brand in India Harley-Davidson is now aiming for a ten-fold increase in sales in India by 20152016 to 10 000 units a year. Owning the road is now made easy with the Harley-Davidson Financial Services - the one and only hassle-free option that fits your bike into your budget.