Harley Davidson India Reaction

Harley-Davidson quitting India as part of Rewire strategy.

Harley davidson india reaction. The Harley-Davidson Forty-Eight Specials comfortable ergonomics make it better suited than the standard for long rides though its tank capacity of a mere 79 litres will be a concern. Harley Davidsons decision to exit India came as a bolt out of the blue for both customers and dealers. Harley-Davidson offers a range of 11 models in India from each of its six platforms Sportster Dyna Softail V-Rod Touring and Street in addition to a full range of parts accessories and general merchandise available through authorized dealerships.

It has been in the Indian market for nearly a decade but has so far managed to sell only 27000 bikes barely half of what the countrys segment leader Royal Enfield sells in a month. But the dismay goes far beyond just money lost because for many this is a harsh and abrupt end to a passionate 10-year old love affair. A legacy that began in 1957 the Sportster set speed records raced and won off-road and has inspired racers builders and riders for generations.

Finding the price sweet spot and gaining traction in India even with models made for the market with smaller engines has been difficult. The upcoming generations posed a great threat with Harley- Davidson because the New York Times noted that as Harley keeps most of its focus on its aging customers rivals like BMW Honda and Yamaha are attracting younger customers who seem less interested in cruising on what their old man rides Grant 534. The PEST analysis and the economic wellbeing truly will inspire Harley Davidson for an investment in India.

It then entered a strategic tie-up with Hero MotoCorp and allowed Hero the exclusive distributor rights to import and sell Harley bikes in India. In India Harley Davidson found a fierce challenger in the Royal Enfield and by all means it came up short against the local rival. In fact the growth of Enfield in the last 10 years suggests.

Last year Harley-Davidson shipped 213939 motorcycles to its dealerships which was the lowest in nine years. Harley-Davidson sold only 176 bikes in India last month. At other times they turn off buyers.

Though only Haley-Davidson is targeting the 500cc-1000cc range which is normally not being targeted by the bike companies operating in India and gives an edge to Harley but still Harley is not able to fully capture the market as there are low-cost bikes available in the market of India which is proving to be a competition for the company. With this analysis India clearly suggests a sturdy solid and an encouraging outlook for an investment. I was now an honorary member of the HOG Harley Owners Group.