Harley Davidson India Marketing Strategy

MARKETING STRATEGIES Made new alliances with some local bike companies to produce low cost Utilize the Make In India drive Increasıng dıversity programing Tour Museum Increase the advertising 52.

Harley davidson india marketing strategy. Harley Davidson is Different. Harley targets those customers who are Born to ride. This Indian exit decision arises due to low sales volumes.

CONCLUSION Harley- Davidson has to adopt Indian culture or at least try to understand its customers psyche. People want to be different. The target market for Harley Davidson in India is males in the age group of 20-45.

The companys stock has fallen more than 37 year-to-date. There are several marketing strategies like product innovation pricing approach promotion planning etc. In December 2010 the company announced its decision to assemble the Superlow and Iron 883 at its Bawal facility - a strategic initiative which helped Harley introduce the.

The emission norms were relaxed as part of a trade agreement between the US and India on April 13th 2007. As per the announcement this exit is part of a global restructuring strategy. The emission norms were relaxed as part of a trade agreement between the US and India on 13 April 2007.

The business model was simple import bikes from the. Marketing Strategy in IndiaPost liberalization Foreign investors can enter in theform of liaison office in the form of joint venture anda wholly owned subsidiaryH-D opted for Wholly Owned Subsidiary option-toattract a major initial investment for infrastructuraldevelopmentStrong inclination to. 1Deciding Whether to Go Abroad Factors that draw companies into the international arena Some international markets present better profit opportunities than domestic market Firm needs larger customer base to achieve economies of scale Firm wants to reduce dependence on any one market Firm counterattacks global competitors in home markets Customers going abroad.

Harley-Davidson the most iconic US motorcycle manufacturer is a prospective entrant into the Indian market. Harley-Davidson setup its India operations in 2009 and inaugurated its first dealership in 2010. Harley has always positioned itself as a quintessence of freedom and individualism It gives its owners a blank canvas to explore who they are.